The myth of economic man

October 6, 2011

The central myth of  the old economy is the myth of  Homo Economicus: that the individual is an autonomous, a free agent guided by a self-interest that leads him to wanting an ever increasing accumulation of wealth.  This man is the creature not the creator of our economic system.

The fact is that we are deeply embedded in social systems even at the level of our desires and it is in our power to re-imagine and re-shape these forces.  It is perhaps most important when attempting to re-think our economy from the ground up that our needs and wants, while grounded in nature, are overdetermined by the social and that they are fundamentally heterogeneous and flexible.


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